A storefront is a highly effective way to get the word out about your brand and its products or services.
Storefront advertising is an economical way of generating direct business by placing advertisements on the exterior of a building or store near potential customers. This type of advertising provides a direct link to customers as they walk by, increasing the chances of making an immediate sale.
This article will show you how to leverage storefront advertising to increase your direct sales and grow your business.
Storefront Advertising: The Facts Are In
Also known as retail advertising, storefront advertising is the process of placing advertisements on the exterior of a store, usually in the form of window decals, large banners, or signs.
Companies use it to promote products and services that are offered inside the store and online. It’s an ideal way to capture potential customers’ attention when they’re out and about and remind them of your brand and offerings.
Storefront advertising aims at influencing customers to make an immediate purchase, often without the customer researching or comparing products and services.
It’s most effective when strategically placed in areas where high foot traffic is expected, such as near areas with lots of restaurants, retail stores, and even tourist spots.
This type of advertising is relatively inexpensive and fast to install. According to the New York Times, businesses can pay as little as $500 for three-month stints in prime locations. This is opposed to other forms of advertising, such as outdoor billboards that can cost upward of $50,000 for the same period.
Affordability is the primary motive behind storefront advertising, but it also provides prospects with an up-close and personal experience with a company.
Both landlords and advertising agencies gain from this business model, as they can monetize the space in their locations. According to AdAge, an installation can generate an average of $25,000 to $30,000 per month, and landlords share that revenue.
The Benefits of Storefront Advertising
This forward-thinking and trendy way of advertising offers several advantages over traditional methods.
- They’re flexible: Ads can easily be switched out or changed depending on the upcoming season, sale, or promotion. This allows businesses to customize their messages while keeping them fresh and up-to-date.
- They support timely messages: The immediacy of storefront advertising makes it easy for companies to promote a special offer or an upcoming event. It’s also a great way to remind customers about deadlines and discounts.
- They’re versatile: Businesses can use different materials, such as banners, window decals, LCD screens, and even 3D signs, to communicate their message.
- They’re cost-effective: For a fraction of the cost of more giant outdoor billboards, businesses can strategically place ads on storefronts and increase their reach to potential customers in the area.
- They improve appearance: Storefront advertising can help improve the appearance of a building, even if it’s empty. For instance, The Korein family’s building in New York City, which is empty, has graphics masking the windows and promotes the HBOMax film, No Sudden Move.
Storefront Advertising Ideas: It Starts with a Trusted Partner
Now that you know the benefits of storefront advertising, let’s look at some ideas for getting started.
Give Your Storefront Windows The Red Carpet Treatment
When you open a business in a flashy location, such as Foot Locker did on Highland Avenue in Los Angeles, you attract a certain kind of attention. In a city known for its celebrity sightings, having a highly visible storefront helps create that coveted star-studded appeal.
The power of a good window display lies in its ability to draw people in and entice them to enter. A properly designed and well-thought-out window display creates intrigue. It can give customers a taste of what to expect inside.
This project in Hollywood required dynamic window graphics that would attract attention from a far distance and combine the look of high-end fashion with quality athleticwear.
Boston Retail Solutions implemented an integrated storefront system to create a cohesive visual story with large format decals and vinyl graphics. The graphics were perfectly aligned to create a bold, athletic look and powerful statement that spoke to the brand’s core message.
Use Temporary Graphics As You Wrap Up Construction
Suppose you’re in the middle of renovating your storefront or are waiting for permanent signage to be installed. In that case, temporary graphics can help bring much-needed attention and foot traffic. Temporary graphics also provide an ideal way to keep customers informed about upcoming events or special offers.
Boston Retail Solutions understands the importance of adapting quickly in today’s competitive markets. Our Amsterdam project required high-quality, large-format graphics with a quick turnaround time.
We worked closely with the client to ensure that all their needs were met and that their storefront stayed up to date with the latest trends in retail window design.
Give Your Under-Construction Storefronts A Makeover
Sometimes store construction can take longer than expected. But you don’t have to let your storefront go unnoticed while it’s under construction!
Boston Retail Solutions recently worked on Under Armour’s Brand House in the sports-crazed city of Boston to help give the brand a leg up during construction.
We created large format graphics for the storefront. It drew customers in and made them feel that the store was already open for business – even when it wasn’t quite ready yet.
We balanced the brand’s interests by creating an eye-catching and informative window display. The final modular barricades featured a custom logo mural, product imagery, and Tom Brady’s portrait that added a touch of Boston pride.
Transform Your Storefront Advertising Into A Money-Making Machine
At Boston Retail Solutions, we understand the importance of creating a store experience that draws customers in and encourages them to make purchases.
Our storefront advertising solutions are designed to transform your business into a money-making machine. We use the latest printing technologies and materials to ensure our clients get high-quality graphics that last for years.
With Boston Retail Solutions as your partner, you can be sure that your storefront will make a bold statement about your business and take it to the next level. Work with us today!