The modular walls in your event space serve a larger purpose than the obvious necessary safety and crowd control requirements. Discover how the right barriers can improve your event ROI — backed by 30 years of experience as a trusted partner to some of the world's largest retailers.
At Boston Retail Solutions (BRS), we like to think of Live Events Modular Activations as an opportunity to showcase your brand and engage with your audience. The event space is a great place to do this. Here are three ways Modular Activations drive ROI:
- Modular Activations - Branded, Temporary Physical Structures
BRS Capabilities:
- Double-Sided Media Walls
- 3 Wall Activation Bays
- Modular Gateways
- Freestanding Signage
- Enclosed Modular Pavilions
- Fully Custom Solutions
The ROI Impact:
- By transforming standard barriers into dedicated sponsor zones, immersive VIP suites, and branded bays, you unlock premium placement opportunities that command higher sponsorship rates. This elevated, high-end environment not only supports tiered ticket pricing and upgraded experience sales, but it also drives the organic word-of-mouth that secures repeat attendance.
- Photo Op Experiences - Attention-Grabbing Graphics / Installations That Encourage Attendee Interaction and Social Posting
BRS capabilities:
- Modular Photo Backdrops
- Enhanced Photo Walls
- Immersive Photo Experience
The ROI Impact:
- Creating a highly shareable, branded physical experience gives attendees something to talk about long after the event ends, while generating organic social media content that extends your brand’s reach far beyond the physical guest list. Furthermore, these eye-catching installations serve as high-visibility, premium real estate for lucrative advertiser and sponsor placements.
- Pop-Up Retail & Concessions - A Temporary, Self-Contained Selling or Serving Space That Can Be Built, Branded, and Broken Down Quickly
BRS capabilities:
- Tent Expansions
- Window Graphics on Existing Builds
- Lightboxes
- Kiosks
The ROI Impact:
- Dedicated merchandising spaces and strategically placed food and beverage points create defined retail moments that significantly increase purchase frequency and per-attendee spend. When paired with smart queuing structures, these activations optimize guest flow, reduce wait times, and protect the overall positive attendee experience your reputation depends on.
Why Partner with BRS for your event?
BRS works with top national retailers and are well versed in tight turnarounds and the attention to detail that being public-facing requires. We’ve been working with brands for over 30 years and know the importance of capitalizing on necessary barriers as a creative marketing opportunity.
4 Ways BRS will help you eliminate headaches at your next live event:
- Overnight Installation: Our modular activations are installed with graphics in hours, not days, so you can meet even the tightest event deadlines.
- Single-Source Execution: We handle the structure and the branding at the same time, giving you one less vendor to manage during a busy setup.
- Versatile Space Solutions: Our modular system is flexible enough to create instant merchandise pop-ups, private VIP suites, or clean enclosures for closed concession stands, turning any empty area into a functional, professional space.
- Revenue-Generating Real Estate: Our modular activations turn unused space into high-value advertising walls, providing a massive canvas for sponsorships and brand promotions that drive additional income for your event.
Be sure you’re maximizing your return at your next event - Contact the experts.
*Note: Some images displayed are conceptual renderings representing Boston Retail Solutions' design capabilities.